Chapters

Interview Preparation

Posted by: Jaspreet

Last Updated on: 23 Oct, 2021


Commonly Asked Case Studies

Chapters

Table of Contents

  1. Market Entry
  2. Growth Strategy
  3. Market Sizing
  4. Product Development
  5. Profitability
  6. Number of SKUs sold
  7. Daily Earning

Types of Case Study Problems

  1. Market Entry

    Preliminary Questions: Ask questions reagarding:
    Levers:
    Sample Video:

  2. Growth Strategy

    Preliminary Questions: Ask questions reagarding:

    • generic company facts
    • product portfolio, i.e. identify all types of products available, get thier growth rates & market share to focus in some product only
    • case facts: current performance

    Levers: Move these levers to find the most optimized solution approach:
    • BCG Matrix: Identification of product portfolio, i.e. Product's and Market's growth rates & market share
      • bcg_matrix
      Credits: yewbiz.com
    • To derive growth, identify who customers are
    • Ansoff Matrix to improve growth/sales
      • ansoff_matrix

    Sample Video:

  3. Market Sizing

    Preliminary Questions: Ask questions reagarding:

    • Company: Presence in other demographics
    • Consumers: Target Audience
    • Product: SKUs and price segment
    • Competition: Rivals, Market Share, Growth Rate

    Levers:
    • Sales Volume: Calculate Target Region's Population: Total Population -> BPL + MC + UPMC + Rich -> Pick One -> Assume % of potential consumer in that chosen category -> Divide into will_prfer & wont_prefer buckets
    • Annual Spend: Calculate Daily Spends -> Monthly -> Yearly -> and then * will_prfer bucket to get total annual earning from the product in a year

    Sample Video:

  4. Product Development (Uber for elderlys)

    Preliminary Questions: Ask questions reagarding:

    • Objective for development
    • Consumers: potential customer base (age group, demographics, gender)
    • Customer Needs:

    Levers: Customer Journey: Installation; Account Login/Creation; Booking; Ride; Drop Off
    • Ease of Installation
    • Account: Lnaguages; Use with & W/O account creation;
    • Account: Customer specific features
    • Booking:
    • Ride:
    • Drop Off:
      • circles_framework

    Sample Video:

  5. Profitability

    Preliminary Questions: Ask questions reagarding:

    • Problem:
      • Clarity about the problem and Scope of the problem
    • Product:
      • What is the product type and how is it used?
    • Company:
    • Competition:
      • Market Share & competitor's products
    • Sales Channels:
      • Online? Retail? Tie up with other businesses

    Levers:
    • Needs
      • :
    • Awareness
      • : Promotions(Organic & Inorganic) & Influences
    • Affordability
      • : Product Price in comparison to average market price of competitors
    • Accessibility
      • :
    • Experience
      • : Purchase & Usage (function & design)
    Sample Video:

  6. Case Study Name

    Preliminary Questions: Ask questions reagarding:
    Levers:
    Sample Video:

  7. Case Study Name

    Preliminary Questions: Ask questions reagarding:
    Levers:
    Sample Video:

Guesstimates

  1. Number of SKUs sold

    Preliminary Questions: Ask questions reagarding:
    Levers:
    Sample Video:


  2. Daily Earning

    Preliminary Questions: Ask questions reagarding:
    Levers:
    Sample Video: